- About the Program
- Fees Structure
- Course content
- Objectives
- Certification
- Apply Now
Advanced Program in Sales and Marketing
ABOUT THE PROGRAM
Introduction
The sales and marketing function is one of the most important domains of business. Structured course and skill development in marketing and sales can not only make the business viable and efficient but also makes the business immune to sudden and inevitable environmental changes like recession. This six month course has objectives that participants should appreciate the linkage between marketing and sales. This course builds understanding about marketing research and consumer insights in Indian context. This course will focus of recruiting, managing and leading sales teams. This course also focuses on how to select, evaluate and manage conflicts in distribution channels. The course highlights contemporary issues in marketing like retail management, e-marketing, and CRM. Last but not the least course also focuses on services marketing.
The sales and marketing function is one of the most important domains of business. Structured course and skill development in marketing and sales can not only make the business viable and efficient but also makes the business immune to sudden and inevitable environmental changes like recession. This six month course has objectives that participants should appreciate the linkage between marketing and sales. This course builds understanding about marketing research and consumer insights in Indian context. This course will focus of recruiting, managing and leading sales teams. This course also focuses on how to select, evaluate and manage conflicts in distribution channels. The course highlights contemporary issues in marketing like retail management, e-marketing, and CRM. Last but not the least course also focuses on services marketing.
Schedule & Duration
- 6 Months
Eligibility
- Working managers with an experience profile of 2 years or more, who are graduates (10+2+3 or equivalent) in any discipline.
- Students would be selected on the basis of their performance in the Program Aptitude Test to be conducted by Hughes, together with assessment of background and motivation based on the application form submitted
Admission Criterion
- Academic Record
- Years and Quality of work experience.
Important Dates
- Application Closure Date at HCIL : February 28, 2010
- List of Selected Candidates Date : March 10, 2010
- Date of 1st Installment : March 25, 2010
- Date for Induction : April 2010
- Date for 1st Class (on IOL) : April 2010
- Program End Date : September 2010
Advanced Program in Sales and Marketing
Program Fees
| For Indian Students | For International Students | |
| Application Fee | Rs.1,500/- | USD 100 |
| Program Fee | Rs. 70,000/- | USD 3,000 |
| Registration Fee | Rs.1,750/- | USD 100 |
| Campus Fee | ||
| Total Fee | Rs.73,250 + Books/Study Material Fee (Rs.10,000) | USD 3,200 + Books/Study Material Fee (USD 220) |
Books/Study Material Fee
For Indian Students: Rs.10,000/-
For International Students: USD 220
Installment Details
| Installment | Date | Amount INR | Amount USD |
| I | Rs.41,750/- + Rs.10,000/- | USD 1,800 + USD 220 | |
| II | Rs.30,000/- | USD 1,300 |
Advanced Program in Sales and Marketing
Course Details
- Ice Breaking 3 hours
- Fundamentals of Marketing and Sales 9 hours
- Winning communication for sales and negotiation 3 Hours
- Team Building for marketing and Sales teams 3 hours
- Business and Marketing Strategy 3 hours
- Project Presentations 3 Hours
- Online Course wise Module (18 weeks @ 3 hours/week = 54 hours)
- 1. Marketing Management - 9 hours
- a. Sales and Marketing Interface
- 2. Consumer Behaviour - 3 hours
- a. Understanding Consumer Insights for winning sales
- 3. Selling Skills - 6 hours
- a. Selling skills for retail customers
- b. Selling skills for B2B customers
- 4. Sales Management - 9 hours
- a. Sales force Quota and Size
- b. Leading sales teams
- c. Sales Force Performance Evaluation
- 5. Distribution Management - 9 hours
- a. Logistics and Warehousing
- b. Alternative Distribution Models
- c. Selecting and Evaluating Distributors
- 6. Marketing Research - 3 hours
- a. Applied Marketing Research for sales and distribution
- 7. Customer Relationship Management - 3hours
- 8. Service Marketing - 3 hours
- a. Managing Services for competitive advantage
- 9. Retail Management - 3 Hours
- 10. Internet or E-marketing - 3 hours
- a. Comprehensive Exam
Advanced Program in Sales and Marketing
Objectives
Programme objectives
- To give participants an understanding of problems and issues in the field of Human Resource Management.
- To learn the critical elements of Human Resource Management processes.
- To equip participants with the required depth and balance of technical and managerial knowledge that will enable them to function successfully in their chosen field.
Advanced Program in Sales and Marketing
Certification
- Participants need to download the application form
- Fill the application form with all the necessary details as asked in the form.
- Submit the Duly filled Application Form with the Application Fees and other documents to the nearest HughesNet Fusion Center.
- On getting selected the participant would be intimated by the center.
- Candidate has to deposit the fees by Draft to Hughes upon selection to complete the enrolment process.
- Candidates will successfully complete the program if they have received Poor grades in not more than one course. Successful candidates will receive a certificate of completion from IIM Lucknow – Noida Campus. Those with requisite participation but unable to complete successfully will receive a certificate of participation.
Advanced Program in Sales and Marketing
Apply Now
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